Please use this identifier to cite or link to this item: http://repository.unizik.edu.ng/handle/123456789/748
Title: Use of Social Media as a marketing strategy for promoting Effective Library Service Delivery on Two Private Universities in Enugu State
Authors: Okoroafor, Kingsley Chimezie
Achuka, Adaolisa Precious
Offor, Chimezie Cecilia
Ike, Patricia Chika
Keywords: Effective Library Service, Marketing, Marketing Strategies, Private Universities, Social Media
Issue Date: 29-Jun-2022
Publisher: Niger Delta Journal of Library and Information Science
Citation: Niger Delta Journal of Library and Information Science Vol 3(1)
Abstract: The study examined how two private universities in Enugu state used social media to promote successful service delivery. The study used a descriptive survey approach and included seven librarians from Renaissance and Coal City Universities. All 7 librarians are studied. A two-part structured questionnaire was used to collect data. 6 (98%) of 7 surveys were returned. Frequency, mean, and standard deviation were used to analyze data. 2.5 was employed as a decision criterion. Major findings reveal social media's high use for marketing library resources and services. Based on the findings, the university library management should create awareness on the available marketing strategies they employ as most users may not be aware of its availability. The library should also organize regular training for librarians on the use of different social media platforms for promoting library resources and services.
URI: http://repository.unizik.edu.ng/handle/123456789/748
ISSN: 2756-3758
Appears in Collections:Scholarly works

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