Please use this identifier to cite or link to this item: http://repository.unizik.edu.ng/handle/123456789/748
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dc.contributor.authorOkoroafor, Kingsley Chimezie-
dc.contributor.authorAchuka, Adaolisa Precious-
dc.contributor.authorOffor, Chimezie Cecilia-
dc.contributor.authorIke, Patricia Chika-
dc.date.accessioned2023-08-09T13:04:31Z-
dc.date.available2023-08-09T13:04:31Z-
dc.date.issued2022-06-29-
dc.identifier.citationNiger Delta Journal of Library and Information Science Vol 3(1)en_US
dc.identifier.issn2756-3758-
dc.identifier.urihttp://repository.unizik.edu.ng/handle/123456789/748-
dc.description.abstractThe study examined how two private universities in Enugu state used social media to promote successful service delivery. The study used a descriptive survey approach and included seven librarians from Renaissance and Coal City Universities. All 7 librarians are studied. A two-part structured questionnaire was used to collect data. 6 (98%) of 7 surveys were returned. Frequency, mean, and standard deviation were used to analyze data. 2.5 was employed as a decision criterion. Major findings reveal social media's high use for marketing library resources and services. Based on the findings, the university library management should create awareness on the available marketing strategies they employ as most users may not be aware of its availability. The library should also organize regular training for librarians on the use of different social media platforms for promoting library resources and services.en_US
dc.language.isoenen_US
dc.publisherNiger Delta Journal of Library and Information Scienceen_US
dc.subjectEffective Library Service, Marketing, Marketing Strategies, Private Universities, Social Mediaen_US
dc.titleUse of Social Media as a marketing strategy for promoting Effective Library Service Delivery on Two Private Universities in Enugu Stateen_US
dc.typeArticleen_US
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