Marketing Of Library Services To Current And Potential Users: Needs And Implication For Library And Information Professional

Abstract

This paper explains the vitality of marketing as a panacea for promoting library services and products to current and potential users. The paper identified the need for marketing library devices to users as well as its implication for Library and Information Professionals (LIP). Today, libraries are facing stiff competition from other information providers using ICT and this is contributing in no small measure in making librarians and libraries less relevant in the mind of the public. Consequently, many now see libraries as one of the underperforming sectors of the Nigerian economy. LIP must therefore be proactive by applying marketing to libraries to brace up in the challenges before her and remain users most preferred choice for information. The paper further concluded that for librarians to stand out, they should acquire necessary skills so that they can outweigh other information providers in information management.